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HIGH-DEFINITION PROJECTORS
At a time when high-definition was still largely unknown, this campaign highlighted the hot new features of Sony's new HD projectors. The series points out the projector's multimedia capabilities, 4000 ANSI lumens (brightness), and advanced DRC (sharpening) technology and provides specs—taking the idea of presenting at business meetings to a whole new dimension.
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Client: Sony Professional
Product: High-Definition Projectors
Media: Print/Direct/Microsite/Banners
Role: Senior Art Director |
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