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CHEVRON
Techron is Chevron's specially patented additive gas additive. The launch of the "with Techron" campaign in the U.S. marked the first phase of a global campaign introducing Techron to world markets. The evolution of the Techron logo to include the key word "with" took a lot of work. In the end, however, this was the final logo designed for global use.
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Client: Chevron
Product: With Techron Brand
Media: Identity
Role: Senior Art Director/Designer |
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