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SMART BUSINESS


When the dot-com era was just getting off the ground, every business decision was a potential do-or-die. That's why in this integrated campaign we took a dead-serious approach to staying on top of the latest business trends. Knowing that it takes a certain moxie to drive success, when asked "will you go for profits, or for the jugular?", we can pretty well guess your choice.

Client: Smart Business
Product:
Magazine
Media: Print/Direct/Outdoor/Banner
Role: Senior Art Director