featured • home advertising integrated print digital tv/video direct design print brand digital illustration professional personal *** details about contact		SONY HIGH-DEFINITION PROJECTORS At a time when high-definition was still largely unknown, this campaign highlighted the hot new features of Sony's new HD projectors. The ads demonstrate the projector's multimedia capabilities, 4000 ANSI lumens (brightness), and advanced DRC (sharpening) technology showing the downsides, like when "Mr. Wiseguy spots the comma you used instead of a period". Client: Sony Product: High-Definition Projectors Media: Print/Direct/Microsite/Banner Role: Senior Art Director		back 01 02 03 04 05 06 • 07 08 09 10 11 12